Who We Are

Iznanka is a project exploring how personal meaning can exist within physical form. It sits between concept and object, using everyday items as quiet carriers of inner significance. What follows is the story of how this idea formed — and how it takes shape today.

Started:

Jan 2026

Form:

Clothing, accessories, homeware

Unique Approach:

Dual-layer design

Aim:

Meaning made visible

Black Man
Woman
Rocks

The Fall and Rise of the American Dream

Growing up as a child who at five wore tights over his head, at ten sold pencil-drawn packets of street-picked leaves as “tea,” and by fifteen built a small empire inside a computer game, Daniil Ilnytskyy learned early how to create forms where meaning matters as much as surface. He was drawn not to objects themselves, but to the ideas they could carry — a curiosity that would later be tested, fractured, and eventually reassembled into something new.


At twenty, after moving to the United States — a place he once imagined as a mecca of flourishing dreams and new beginnings — Daniil encountered something unexpected: emptiness. Dreams faded. Desires lost their shape. Motion continued, but without direction. Attempts to move through this state — by clinging to the past or projecting certainty into the future — only deepened the fragmentation. Parts of himself felt suspended, scattered, waiting to be gathered.


Perspective shifted through people. Meeting others — each carrying their own struggles, doubts, and quiet searching — Daniil began to recognize a shared condition. The lack of inner grounding was visible in their words, their pauses, and the stories they told. Different lives, different paths — yet the same underlying absence.


One December night, the question became unavoidable.

What if emptiness could be met not with distraction, but with meaning?

What if the objects we live with every day could offer stability — not through appearance or function, but through what they hold?


That is how Iznanka emerged: as a way to make room for personal meaning within physical form. To create everyday objects that allow people to name and carry what matters to them — people, dreams, memories, affections, questions — held inwardly rather than declared.


After moving to the United States — a place he once saw as the beginning of a new life and the realization of long-held dreams — Daniil encountered not fulfillment, but emptiness. Dreams faded. Desires lost their shape and direction. Longing for the past, fear of an uncertain future, and the inner fragmentation of youth — intensified by three years of fleeing home in Ukraine as war broke out — created a vacuum that needed to be filled.


In meeting others, he began to see that this absence of meaning was not personal, but shared. Many people live without clear contact with what shaped them, what grounds them, or what truly matters.

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Iznanka exists at the intersection of concept and object.

Its ideas are realized through everyday forms — clothing, accessories, and functional items. Each object has visible form and an inner layer of meaning, accessible by choice, through a simple gesture.


There are two ways to engage:

One December night, the idea for Iznanka emerged: not as a clothing brand, but as a medium for meaning. A way to make personal significance tangible — something people could carry with them, encounter daily, and, if they choose, share with others through a simple gesture.

Rocks

Some objects are individually completed: created through a guided process in which personal elements — names, dates, memories, questions — are embedded into an existing design structure. The form remains consistent; what it carries becomes personal.

One December night, the idea for Iznanka emerged: not as a clothing brand, but as a medium for meaning. A way to make personal significance tangible — something people could carry with them, encounter daily, and, if they choose, share with others through a simple gesture.

Rocks

Others are ready as they are: complete forms with shared meaning, designed to be worn, used, or gifted without customization. In these pieces, meaning is not authored, but recognized.

One December night, the idea for Iznanka emerged: not as a clothing brand, but as a medium for meaning. A way to make personal significance tangible — something people could carry with them, encounter daily, and, if they choose, share with others through a simple gesture.

Rocks

In all cases, the principle is the same. The outer object does not explain itself. The inner layer remains optional and accessible by choice — through a simple action: scanning the piece with a phone camera.

One December night, the idea for Iznanka emerged: not as a clothing brand, but as a medium for meaning. A way to make personal significance tangible — something people could carry with them, encounter daily, and, if they choose, share with others through a simple gesture.

Rocks

Iznanka does not demand performance or disclosure.

Some pieces are meant to be lived with quietly, holding meaning inward. Others are created to carry parts of the self that seek presence, recognition, or communication. In those cases, meaning is made visible when someone chooses to scan.

For Daniil, Iznanka became more than a project. It became a framework — one that brought order to experience and clarified a mission guided by sincerity, meaning, and integrity.

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(WDX® — 01)
Clarifications
© Help Center ヘルプ
Clarifications
© Help Center ヘルプ
Clarifications

FAQ.

Clarifying Deliverable's Before They Begin
with Real Process and Honest アンサー.

01

What is Iznanka?

02

What do I add to it?

03

How do I access what’s inside?

04

Is the inner layer private?

05

Is this a tech product?

06

Is this a good gift?

What is Iznanka?

What do I add to it?

How do I access what’s inside?

Is the inner layer private?

Is this a tech product?

Is this a good gift?

What is Iznanka?

What do I add to it?

How do I access what’s inside?

Is the inner layer private?

Is this a tech product?

Is this a good gift?